In fact, much of the planning is the same – from website creation to registration to email marketing – the basics are all in place. Virtual conferences aren’t all that different than in-person conferences. Understand what your goals are for each.įind out KPIs used by other planners in the Cvent Community. There are two different streams to look at when creating goals – business goals and attendee goals. Instead, create a single goal that drives the mission of the virtual conference. It is more challenging to attempt to achieve multiple, segmented goals when virtual. When planning your goals for a virtual conference, succinctness is important. What are some goals or KPIs of a virtual conference?Īs with any event, you’ll need to set goals and identify key performance indicators (KPIs) before the event in order to assess event success at every stage, as well as compare event performance across every event in your event program. If you have an annual in-person conference that isn’t able to happen this year or some other large event that drives revenue, it’s worth considering a virtual conference. Is there a gap in your program that would benefit from a virtual conference? Do you have the resources and the budget to pull off a virtual conference? Do you have the resources to host a virtual conference? All of these are questions to ask as you decide whether or not a virtual conference is right for your organization. To create a virtual conference strategy, look at your event program as a whole. Because of this, content needs to be the driving force behind your virtual conference strategy, as it is what will grab the interest of attendees and get sought after registrations. It takes place solely online and requires attendees to focus on a screen for hours at a time. How do you create a virtual conference strategy?Ī virtual conference is not like an in-person conference. Virtual conferences can help greatly expand brand awareness, networking opportunities, lead generation, and more. While many virtual conferences recently have been free, there is a shift towards some form of cost as this event type becomes more established. Of course, there is no replacement for face-to-face interaction, but a virtual conference is a viable option when the key demographic is spread out around the world or when travel isn’t an option. Our flagship in-person event Cvent CONNECT had 4,500+ attendees in 2019, but Cvent CONNECT Virtual, the same event but completely virtual, had 40,000+ registrants. Why host a virtual conference?Ī virtual conference allows organizations to reach a broad audience, as virtual conferences often result in 8x the number of registrations as traditional in-person conferences. A virtual conference is a great alternative, or companion for hybrid events, to an in-person conference. The purpose of virtual conferences is lead and demand generation, adoption and retention, brand awareness, and relationship building. They are often multi-day, are hosted online, and can include keynotes, panel discussions, live entertainment, educational sessions, training and certification, sales product demos, solution sessions, industry trends/thought leadership, product training/adoption, and more. How do you activate data and analytics from your virtual conference?Ī virtual conference is different than a simple virtual meeting.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |